LIVE BY

THE DIAL

RITUAL REFINED
Every variable tracked.
Every outcome understood.
Every shot, perfected.
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1

Log

Track every variable that matters.

Log shot details
2

Taste

Score your shots. Note what's working and what's not.

Rate and taste shots
3

Analyze

See patterns emerge. Understand what drives your best pulls.

Analyze shot patterns
4

Perfect

Make data-driven adjustments. Lock in your recipe.

Perfect your recipe

The Human Need for Mastery

Yes, The Dial is about tracking coffee shots. But it's really about the fundamental human need to pursue mastery in something, engage in meaningful ritual, and create order and meaning in daily life. We're doing the same impulse that built cathedrals and perfected tea ceremonies. We just happen to be doing it with espresso in our kitchens. And that's beautiful, absurd, and deeply human all at once.